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The sugar baby is typically seeking a financially supportive partner. Many sugar babies are university students who use this form of dating as a way to pay college tuition, rent, and other bills. They may also be looking for travel opportunities, gifts, and perhaps mentorship.
There are also non-material reasons for sugar dating; that is, they enjoy the relational aspects of sugar dating. People in these relationships often feel their relationships contain less jealousy and lower expectations from their partner. Sexually, they may also enjoy a partner who has more experience than someone closer to their age.